List more homes by playing “matchmaker” with buyers and sellers – follow these tips and you’ll find more perfect pairs to grow your real estate business.<\/p>\n
Let’s talk about generating listings from homes that are not on the market.<\/p>\n
The best way to do this is to come up with a buyer. How can a smart agent pull in the right buyer for a particular home? Well, first, you need to find out what your buyer wants \u2014 the area they want to live in, the size of the home they want and any deal-breakers or must-haves. Next, tell the buyer an email will go out explaining what they are looking for \u2014 and that the email will also go to homes that haven\u2019t yet listed.<\/p>\n
Agents who are marketing to homes that aren\u2019t actively listed need to have a firm plan in place that includes mailing out letters, introducing yourself and alerting buyers to off-market homes that fit their specific criteria. And, here’s the other thing we can’t forget. Whatever you send has to be relatable, and it has to tell a story. A marketing letter to a potential seller who hasn\u2019t yet listed could say something like:<\/p>\n
Mr. and Mrs. Smith are buyers I’m representing. They’re looking to live in Eaglewood because Mr. Smith had a job transfer from the next county over and he’s looking to move right away.<\/i><\/p>\n
They’re pre-approved, and they’re ready to buy.\u00a0<\/i><\/p>\n
Elaborate on the Smiths\u2019 personal story in each marketing letter, and send the note on letterhead with contact information. Include the first names of the recipients. Personal is the key to getting these letters opened \u2014 and that goes for the outside of the letter, as well. Make sure to have a handwritten return address just with your name and not necessarily your company\u2019s name, to make it even more personal. Use a fun stamp, too. The key is to make it look like a letter from someone they know and care about. That way, they’re engaged from the moment they open it.<\/p>\n